Index

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02.
03.
04.
05.
Information
Garment Magazine. 
Garment Magazine - trial issue. 
Frequency - brand book.
Guess What! - physical experience.
Styling work.  
   Cargo Demo Template

Ryan Kelly



A Fashion & Branding student with an interest in translating innovative concepts into narrative-rich visuals grounded in research.

Currently seeking an internship for Jan/Feb 2026. 

Reach out: 

ryanmwkelly@gmail.com
@ryankelly0
01.Garment Magazine.  T-shirt issue
Edition 22
2025
Art Director for the production, design, and live launch of Garment 2025.



As one of two Art Directors, I co-led the creative development of the T-Shirt Issue, shaping both the editorial concept and the overall visual direction of the magazine. I helped develop the visual style guide and editorial formula for the publication and the brand identity as a whole. Collaborating closely with the design, image, text, and branding teams, we achieved a cohesive creative process that resulted in an innovative, well-received issue and a successful launch.
02. Garment — Editorial Formula & Trial Issue

Art Director for the creation of a new editorial concept and trial issue for Garment magazine.



In this project, our team was tasked with developing an innovative concept for the upcoming Garment Magazine issue dedicated to the T-shirt. I conceptualised the “No T-Shirt Issue”, and took on the role of Art Director, defining the visual guidelines, page design, and visual storytelling. The outcome of this trial issue was well received and later inspired the concept behind the 22nd issue of Garment Magazine. 

03.Frequency  - Brand Book

In collaboration with Blanca Acha Hormente Fictional brand created at AMFI


Conceived from a consumer report, Frequency targets wellness enthusiasts who value very conscious living. We defined the brand’s strategic framework and presented it in a cohesive Brand Book that bridges research and creative direction.
 
04.Brand Experience — Physical Environment

https://issuu.com/guesswhatbook/docs/guess_what_bbbbb - link to brand book. 


I created the physical brand experience, translating the brand identity into an immersive launch environment. Through concept, space, and material, I shaped a sensory event that embodied the brand’s aesthetic and atmosphere.

05.Styling for Cellar Agency. 

I styled and art directed a shoot for New Generation’s new models, produced by Cellar Agency — creating fresh, dynamic digitals for their portfolios.