Ryan KELLY

Concept Development, Art Direction

& Research.

Garment Magazine

As one of two Art Directors, I co-led the creative development of the T-Shirt Issue, shaping both the editorial concept and the overall visual direction of the magazine. I helped develop the visual style guide and editorial formula for the publication and the brand identity as a whole. Collaborating closely with the design, image, text, and branding teams, we achieved a cohesive creative process that resulted in an innovative, well-received issue and a successful launch

Garment

Editorial Formula & Trial Issue

In this project, our team was tasked with developing an innovative concept for the upcoming Garment Magazine issue dedicated to the T-shirt. I conceptualised the “No T-Shirt Issue”, and took on the role of Art Director, defining the visual guidelines, page design, and visual storytelling. The outcome of this trial issue was well received and later inspired the concept behind the 22nd issue of Garment Magazine.

Frequency

Conceived from a consumer report, Frequency targets wellness enthusiasts who value very conscious living. We defined the brand’s strategic framework and presented it in a cohesive Brand Book that bridges research and creative direction.

Brand Experience - Physical Environment

I created the physical brand experience, translating the brand identity into an immersive launch environment. Through concept, space, and material, I shaped a sensory event that embodied the brand’s aesthetic and atmosphere.
https://issuu.com/guesswhatbook/docs/guess_what_bbbbb - link to brand book.

Styling for Cellar Agency

I styled and directed a shoot for New Generation’s new models, produced by Cellar Agency - creating fresh, dynamic digitals for their portfolios.